Lathering with Williams

A friend from TSD wrote me and said that he noticed that I used Williams. He said:

I noticed in your SOTD you use Williams? How on earth do you get that thing to work? It was my first soap and I could never get any lather out of it. Ended up using it as hand soap.

I wrote back and gave him my method.

It is a hard soap, and I just load for 30 seconds. I do the same thing for all my hard soaps, and it works fine. I soak my brush while I wash my face and then give it a gentle squeeze.

Start with a dry puck

 I then load it for 30 seconds. I then go straight to the face.

After 30 seconds of loading

I swirl and pump building the lather on my face.

First face lather

  I end up with enough on the brush to do a second pass and touch ups if necessary.

Second face lather